New identity reflects evolution into a strategic PR and reputation consulting practice
22.05.2025; Bengaluru, India — WebX Integrated Marketing Solutions, a boutique PR firm, has announced its rebrand to BrandArc Reputation Advisors. The new name reflects the firm’s evolution into a reputation-first communications consulting practice, focused on providing strategic public relations and reputation advisory services to startups, scale-ups, and high-growth businesses.
Founded in 2022, the firm began with a mission to support founders in building narrative clarity and long-term brand credibility. Over the past three years, it has expanded to work with clients across sectors such as SaaS, B2B enterprise tech, personal finance and wealth management, age-tech, venture capital, and purpose-led businesses—without losing sight of its startup roots. With this evolution, BrandArc moves beyond the traditional agency model, positioning itself as a strategic partner offering long-term reputation counsel.
Commenting on the rebranding, Shashank Bharadwaj, Managing Partner, BrandArc Reputation Advisors said, “BrandArc reflects the arc of a brand’s journey—from its first pitch to lasting public trust.Our role has always been to walk alongside founders, offering honest counsel and narrative clarity at every stage of growth. The rebrand simply aligns with the work we’ve already been doing and captures our role as advisors who are deeply invested in our clients’ growth journeys”.
BrandArc positions itself not as a traditional agency, but as a strategic partner to founders, CXOs, and comms teams—helping shape the brand’s public voice, manage reputation risks, and drive narrative momentum at every stage of growth. The new identity underscores the firm’s focus on building lasting reputation capital and supporting clients through critical milestones.
The rebrand includes a refreshed visual identity, new website, and expanded offerings tailored to the evolving needs of high-growth companies. The new brand is now live at https://brandarcadvisors.com/
